Ideas are the easiest part and the hardest part of being a writer. Everyone has ideas and is willing to give them for free or for a piece of the action. The money for an idea is how it is refined, what is done with it.
There are some ideas that have been done a million times, but if done in a skillful enough window can make things truly interesting. The story is the things that matters, not the idea behind the story. Still, the thing is, sometimes an idea can be good, but it is never enough to sell it by itself. No one ever fell in love with an idea in a book or a movie or a game, not even utopia, and what idea could be better than that?
But new and interesting ideas can make the difference between a good author and a great one. So knowing how to generate them is a good thing. Knowing how to make good ideas happen is an art; not a science, but there are several things you can do to increase your base creativity. Do things in new and different ways; collaborate with creative people, or take two totally different ideas and try to make them work together. There are a million books and a million lists, but the most important one of all is this.
You have to be willing to fail. Take bold new leaps. Try new things because if you are not you will never get anywhere.
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